The Hive: Mountain Market Portfolio
A Growth Team For Resort-Town Brands

We already know
what it takes to market
in mountain towns.

The Hive runs marketing, brand, and operations for businesses in Steamboat Springs and Park City, including a ski-in, ski-out development, a premium building-materials distributor, and a DTC brand built in the same market where your buyers shop. Scroll for our selected works.

See the featured case study ↓
Park City, UT7,000' · Client Market
Steamboat Springs, CO6,732' · Active Engagements
Ski-In / Ski-Out Development · The Astrid
Windows & Doors Distributor · Steamboat Springs
Mountain Storage Brand · Park City
Marketing · Operations · Brand · One Team
Why This Portfolio Is Different

Not a generic agency deck. A market-specific one.

Every case study below sits inside a mountain resort economy, showcasing our experience across real estate, operations, and marketing in this niche market.

Resort-market fluency

Two of three case studies below are based in Steamboat Springs, a market that mirrors Park City on seasonality, second-home buyers, and luxury positioning. The Hive also has done direct work with clients in Park City, where our Mountain Storage Brand client featured in the third case study in this portfolio is headquartered.

Property, not just posts

The Hive has run marketing for a ski-in, ski-out development and built the full operations backbone for a premium building-materials distributor, the trades and suppliers a real estate market depends on, not just the listings themselves.

Full-stack, one point of contact

Brand, content, paid social, SEO, sales collateral, and back-office systems, coordinated by one team instead of five vendors.

Featured Case Study · Real Estate

The Astrid

A ski-in, ski-out luxury condominium development at the base of Mount Werner, Steamboat Springs, Colorado. Ongoing brand, content, and digital marketing partnership.

View live site ↗
$7.5M+
Entry price, remaining Phase 1 units
3
Design directions, in partnership with Etho Interiors
Weekly
Content cadence across LinkedIn, Meta & GBP
2027
First move-ins, Phase 1

The situation

  • A pre-construction luxury development needed to sell a rare product, true slope-access ownership, in a market where most inventory is decades old.
  • The Hive was brought in early, from naming the product itself through building the full marketing operation, including day-to-day coordination with the on-site real estate sales team.
  • Buyers in this category (second-home owners, STR investors, legacy-minded families) need to be reached across social, email, and sales conversations, not just ads.

What The Hive runs

  • Brand identity: visual identity system, logo, color palette, and brand guidelines built for the development.
  • Persona development: buyer persona research to sharpen brand voice, content targeting, and sales conversations.
  • Social content: across LinkedIn, Facebook, Instagram, Pinterest, and Google Business Profile, on a fixed weekly cadence.
  • Content & blog writing: investment-angle and lifestyle pieces built to support the sales funnel and buyer research.
  • Sales enablement: sales deck and one-pager creation and edits for the on-site sales team, plus real estate operations oversight.
  • Email nurture: an automated welcome sequence built and maintained on the email platform of the client's choosing, or selected by The Hive team based on their expertise.
  • Website build: full site design and development, launching soon.
  • Website oversight: monthly health checks, seasonal refreshes, and a maintained contact pipeline.
Brand & Identity

Full visual identity system, from logo and color palette to brand guidelines, built alongside buyer persona research that shapes tone across every channel.

Content Engine

Blog and social content built around the property's real differentiators: true slope access, year-round usability, managed ownership.

Sales Collateral

Living sales deck and one-pager, kept current as pricing and phase availability shift.

Scaled Engagement

A tiered retainer structure, personalized to our clients and the scope that works best for them.

More Selected Work · Same Market

Steamboat Springs & Park City, side by side.

Two more engagements from the same resort-town economy: one in the trades that build these mountain properties, one in a Park City DTC brand selling to the same household.

Case Study 2 | Steamboat Springs, CO

Premium Windows & Doors Distributor

Operations · Compliance · Hiring · Brand · Facilities · Full Year
7Workstreams run at once
~250Candidates screened
37Sales leads from permit review

The Hive rebuilt the operational backbone behind a contractor-facing distributor in a mountain resort town: a new ERP, full OSHA compliance, a hired and onboarded General Manager, a refreshed and SEO-optimized website, and a remodeled flagship showroom, all run as one coordinated engagement. Beyond the initial build, The Hive also spec'd and managed the custom internal system that now runs the client's entire company, set up and maintains their full training system in Trainual, and has stepped in as the client's HR department, handling far more than hiring alone. The Hive now manages all of the client's email marketing as well.

  • Showroom remodel, planning through execution
  • Website refresh, SEO pages, recovered Google Business Profile
  • Customer persona development to sharpen positioning and messaging
  • Standardized bid-acceptance and quoting training assets
  • Custom internal system specification and management
  • Full training system build-out and maintenance in Trainual
  • Ongoing HR department functions, beyond hiring alone
  • Email marketing management, start to finish
Case Study 3 | Park City, UT

Mountain Storage Brand

Paid Social · Lead Generation · Audience Strategy · 4–5 Year Partnership
93Newsletter leads, 4-month campaign
3.86%Peak click-through rate
$1.06Lowest cost per click

A Park City-based direct-to-consumer brand built around storing gear for mountain sports has worked with The Hive since its earliest days, one of our founding client relationships. Over that multi-year partnership, The Hive has run paid social, lead generation, and audience strategy work across the brand's full lifecycle. In one representative four-month campaign, The Hive needed a scalable, first-party channel ahead of upcoming product drops and tested three audience segments to find the most efficient path to new subscribers without diluting the brand's aesthetic-driven appeal.

  • Multi-year, full-lifecycle marketing partnership since near company founding
  • Tested warm retargeting, modeled lookalikes, and broad lookalikes
  • Identified the single most efficient segment for future scaling
  • Delivered a repeatable, low-friction lead-gen format
What This Means For You

Expert specialists in one managed team, pointed at a shared identity.

One collective voice, many specialists

The Astrid required one consistent brand voice across social, email, and sales collateral even as the sales team and phase messaging changed. Our specialist work as one managed team to align our work for consistent identity.

Foot traffic to a physical base

The showroom remodel for the Steamboat distributor was run end-to-end by The Hive, including vendor coordination, budget, and timeline, specifically to support in-person conversations. The same playbook applies to driving buyers into an office or open house year-round.

Content built for a buyer, not a browser

Through our deep ideal client persona work, The Hive targets buyers and traffic that aligns with your goals, rather than a generic potential customer.

A tiered engagement that scales

The Astrid's retainer is tiered and flexes with the sales calendar. A collective can start at whatever scope fits today and grow into the rest.

Where The Hive Would Start

What the first 90 days could look like

  • Brand & collective positioning Week 1–2
  • Website & local SEO audit Week 1–3
  • Social content system, all agents Week 3+
  • Pinterest & search-first content Week 3+
  • Listing & open-house content templates Week 3+
  • Email nurture for buyer & seller leads Month 2
  • Sales collateral: decks, one-pagers Month 2
  • Monthly reporting & strategy review Ongoing
Content Samples · The Astrid

Writing built for how buyers actually decide.

Three representative pieces from the ongoing content program: one investment-angle blog, one lifestyle-and-design blog, and the Instagram content pillar system. Full drafts available on request.

Investment Angle

5 Reasons Ski-In Ski-Out Vacation Homes in Steamboat Springs Outperform the Market

Makes the investment case for true slope access: convenience, year-round usability, amenity depth, scarcity of new inventory, and STR performance, with The Astrid positioned as the clearest expression of the category.

A ski property is easy to fall in love with on a powder day. Whether it holds its value and keeps performing the other 300 days a year is a different question entirely.

Steamboat Springs has become one of the clearest answers to that question. Among ski-in ski-out vacation homes, Colorado investment performance tends to reward one specific profile: true slope access, year-round usability, and a location that doesn't stop working once the lifts close. The properties built around all three consistently outperform the broader market. Here's why.

1. Convenience That Compounds Into Value

The easiest way to devalue a vacation home is to make it hard to actually use. A property that requires a shuttle, a rental car, or twenty minutes of gear-hauling before the skiing even starts gets used less. And when that's the case, you start to question the purchase by year two.

The friction disappears when the location itself does the work. A residence sitting directly on skiable terrain, just like the ones available at The Astrid, means no drive to a trailhead or lift, no searching for parking, and no gap between stepping outside and being on the mountain. That kind of convenience makes all the difference between a property your family visits once a year and one they visit every chance they get.

2. Direct Access to Mount Werner, Every Month of the Year

Ski-in ski-out is usually marketed as a winter feature. But the value of direct mountain access doesn't disappear when the snow melts. A slopeside property puts the trails and wildlife a few steps away in July the same way the slopes are in January. Hiking, mountain biking, and simply being outside all become spontaneous rather than planned.

This level of accessibility allows you to maximize your time spent in nature, exploring Steamboat's breathtaking landscapes. Additionally, the proximity to Mount Werner ensures a quick return to your cozy residence after a day of outdoor activities, providing a perfect balance of adventure and relaxation.

3. Amenities Built for How Slopeside Living Actually Works

At The Astrid, the specially designed 7,500-square-foot lounge and sports locker room allow you to get from your residence to the gondola hassle-free. The rooftop pool and hot tubs give you a reason to come back when the snow itself isn't doing the work, while concierge and on-site staffing turn your vacation home into something that runs itself, without you having to lift a finger.

On top of that, residents plug into something bigger due to their proximity to the base area. Movie nights, live DJ sets, and outdoor events all happen steps from the door instead of requiring a drive into town.

4. A Flourishing Market Where Demand Consistently Outpaces Supply

True slopeside inventory in Steamboat is rare, and most of what exists was built years ago. New, purpose-built ski-in ski-out product, such as The Astrid, coming to market at all is the exception, not the norm.

That imbalance is what drives outperformance. When demand for this specific asset type consistently exceeds what's available, prices move differently from the broader market, holding value during slow periods and appreciating faster during strong ones.

5. A Rental Asset That Earns Year-Round

Not every rental property earns the same way. A condo a mile from the lifts competes on price. A residence with true slope access competes on something guests can't get elsewhere. And that's what commands a premium nightly rate rather than a discount.

The data reflects it. Ski-in/ski-out properties in Steamboat consistently outperform the broader market on occupancy and average daily rate, which translates into higher annual STR revenue for owners. Guests pay more for the ability to walk out the door and onto the mountain, and that willingness doesn't disappear in the off-season.

The Astrid: The Clearest Expression of What This Asset Type Can Be

The Astrid was designed with every one of these variables in mind: true slope access, purpose-built amenities, a fully managed ownership structure, and a pre-completion entry point in one of the fastest-growing luxury ski markets in the country. If you're evaluating luxury homes in Steamboat Springs, the numbers behind The Astrid are worth reviewing in detail.

FAQ: What STR yields do ski-in properties generate?

Steamboat's STR market is one of the stronger performing in Colorado. According to Rabbu, properties across the market generate an average annual revenue of around $62,000, with occupancy near 54% and nightly rates around $370. Ski-in/ski-out properties with premium amenities and professional management consistently outperform those averages in occupancy, nightly rate, and review quality.

FAQ: How does Phase 1 vs Phase 2 pricing work?

The remaining two Phase 1 residences start from $7.5M+, with pricing already having risen since launch due to market appreciation and a shift toward larger units. Phase 2 pricing is expected to range from $3M–$10M+, with pre-sale commitments opening in 2027. Exact figures are shared directly with verified buyers.

FAQ: What is the managed ownership program?

Managed ownership means the entire operational layer, building maintenance, housekeeping, accounting, STR licensing, marketing, revenue management, and guest concierge, is handled by Elevated Properties, a local Steamboat company with over 40 years of experience. Owners set their availability windows and rental goals, and Elevated runs everything else.

FAQ: What features define the most sought-after ski-in/ski-out residences?

True slope access, purpose-built gear storage, year-round amenities, professional on-site management, and STR eligibility are what separate high-performing Steamboat slopeside properties from average ones. Build quality and the age of the property matter too, since newer construction built to current energy and design standards commands a premium over older inventory.

Lifestyle & Design Angle

Inside The Astrid's Luxury Steamboat Springs Condos: Sustainable Interiors by Etho Design Studio

Walks a prospective buyer through the design partnership, ethically sourced materials, and the three interior design directions available at The Astrid, tying craftsmanship back to the brand's sustainability commitment.

You've just had an incredible day exploring Steamboat's slopes, followed by a delicious meal in a restaurant downtown. Satisfied from a day full of adventure, you step into your ski-in ski-out home at The Astrid.

Warm, golden light filters through expansive glass doors, casting a gentle glow on the richly textured furnishings. You take in a deep breath; the scent of mountain air and warm firewood fills your lungs. Underfoot, the cool, smooth hardwood floors provide a comforting contrast to the soft, plush rugs. Through an open window, you hear birdsong, echoing across the mountain. As you look around your residence, you can't help but feel an immediate sense of serenity.

Here at The Astrid, we believe your Steamboat Springs condo should be as breathtaking on the inside as the stunning landscapes outside. With the expert touch of Etho Interiors, you can achieve this level of elegance and environmental consciousness simultaneously. Our team is dedicated to creating a space that not only provides unparalleled comfort, but also embodies the essence of the area's natural beauty.

The Astrid's Ethical Interior Design Team

Etho Interiors, The Astrid's exclusive design partner, brings sustainable luxury to every residence through a shared commitment to ethically sourced materials and heritage craftsmanship. Furnishings and décor are produced responsibly, with artisans paid generous, fair wages for the work they do.

That commitment doesn't exist in isolation. The Astrid is on track to become one of the few NGBS Green certified luxury homes in Steamboat Springs, and the same rigor behind that certification is the standard Etho holds the interiors to as well.

Rather than treating elegance and environmental responsibility as separate goals, Etho's designs bring them together in every object: hand-finished furniture, naturally sourced textiles, and materials chosen as much for how they were made as for how they look. For homeowners, that translates into interiors that are beautiful, genuinely responsible, and in step with the natural surroundings of Steamboat Springs, rather than sitting in contrast to them.

Exquisite Interior Design

Each residence offers a curated selection of ethically sourced, high-quality furnishings and décor across three distinct design directions:

  • Kindred (Mountain Traditional), which is clean, sculptural, and expansive
  • Haven (Soft Modern), which is calm, textural, and restorative
  • Solstice (Transitional), which is warm, layered, and timeless

While each style carries its own character, they all share the same commitment beneath the surface. Gold accents and smooth, sleek surfaces enhance the opulence of each room, and the spacious open-plan kitchens, dining areas, and living rooms are designed for both comfort and style. Owners can optionally work with the team to select ethically produced furniture within their chosen style, ensuring each space reflects personal taste while adhering to sustainable principles.

Your Steamboat Springs Luxury Home is Just a Decision Away

A vacation home should be more than just a place to unwind after a day of adventure; it should reflect its owner's tastes and Steamboat's remarkable natural environment. Construction Phase 1 is already underway, with The Townhomes, The Astrid's most exclusive residences at four units to a building, being the first delivered. With two already sold, only two remain.

FAQ: What is Etho Design Studio?

Etho Interiors is The Astrid's exclusive design partner, founded by Diego Olivero and Terrell Sherman. Olivero is an AD100 honoree recognized for transforming traditional craftsmanship into modern luxury, while Sherman brings over 30 years of experience designing bespoke high-end homes and kitchens worldwide. Their studio works with a global network of heritage artisans producing interiors built on integrity, intention, and craftsmanship that can't be replicated at scale.

FAQ: What sustainability standards apply to the interiors?

Every material is ethically sourced, and every piece is crafted by artisans paid fair wages, with no volume manufacturing or supply chain shortcuts. This standard runs consistently with the building's broader NGBS Green approach, so sustainability isn't limited to the structure itself; it carries through to what fills the rooms.

FAQ: What materials are used?

The interiors draw on locally quarried stone, oak and cedar, with layered natural textiles forming the core palette.

FAQ: Can buyers customize finishes?

Yes. Every owner meets one-on-one with a designer from the Etho team to personalize their selections within their chosen design direction, and Etho manages sourcing, logistics, and installation end-to-end.

Instagram Content Pillars
The Astrid Instagram grid organized into Investment, Amenities, and Residences content pillars

A modular grid built around three pinned pillars

Investment, Amenities, and Residences each anchor their own run of posts, so a visitor lands on a consistent story no matter which pillar they scroll into first.

Let's talk about what The Hive would build for your collective.

contact@withthehive.com
© The Hive · Prepared for a Park City real estate collective
We run the details so you can run the dream.